Updating subject line reply email
To boost your response rate by half, keep your email between 50 and 125 words, according to a study by email-marketing platform Boomerang.
What does the tone of the email in the example tell you about the business?
Sometimes you’ll find clear instructions on what they want in the subject line.
For example, if they simply ask for the position, Job ID # and your name, you would simply write: Did someone in the company refer you?
The Boomerang study found that using a moderate amount of positive or negative emotion words–such as great, wonderful, delighted, pleased, bad, hate, furious, and terrible–increased an email’s response rate by 10% to 15% over emails that were neutral or strongly emotional.
If you are sending a complaint, for example, Boomerang CEO Alex Moore says it’s better to say, “I had an awful experience at your store today. Please do something to make it right,” instead of “Your store experience sucks. Piss off and I hope you die in agony.”Use bold and color to highlight the response you’d like to get, suggests Zaslow.