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Based on subscription, the quarterly segment held 34% of the total market and is anticipated to be dominant during the study period.
This is especially true as Match's international subscribers become closer to a majority.
"We believe that Match will remain the clear leader in dating for the foreseeable future, as Tinder growth continues, other brands continue to evolve, and as Hinge reaches scale." Hinge is Match Group's most recent portfolio addition after buying a 51% stake in the app in June, with the option to buy the company outright over the next year.
That acquisition is reflective of Match's overall strategy, Kelley says, of buying out competitors before they reach meaningful scale that could potentially eat into Match's user base.
The top-end strategies they adhere to have helped them retain a strong stand in the market.
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